Many have compared telcos’ transformation from pure-play telco to digital players as a metamorphosis. You can see why: the weak, bloated caterpillar (telco) emerging from the chrysalis, reborn as a strong and beautiful butterfly (digital player). A fair analogy but one that perhaps does little to convey the massive pressure that telcos are under to transform the business model. Think, perhaps, instead, of the bullish caterpillar, preparing to emerge from its chrysalis, as spiders build webs all around it, ready for the butterfly to flap straight in to! Read More →
Browsing Category Monetizing Customer Insights
Getting to know you…
Google is diving into WiFi and cellular businesses with its usual gusto, and the telecoms industry is now considering the potential repercussions of its latest launch, Project Fi.
Fi is Google’s own wireless network, officially launched last month. The company has partnered with US operators T-Mobile and Sprint, using their infrastructure to become an MVNO. Not only does Google provide the operating system (Android) and hardware (the Nexus 6), now the company will provide network connectivity as well. The service will leverage existing WiFi networks, and switch to the carrier networks only when Wi-Fi isn’t available. This approach to mobile communications is what some are calling ‘Wi-Fi First’.
Is a world without telecom operators possible?
Recent developments in the telecom industry are increasingly making telecom operators more and more redundant. Operators are struggling to stay relevant in the transforming value chain. What is the solution?
Why is the West failing at Sponsored Data?
Operators are feeling the pincer effect of a disconnected business model that requires vast investment in the network, just as revenues from voice and messaging services are diminishing.
The solution to this dilemma is twofold: reduce the cost of the network, while providing increased capacity, and seeking new sources of revenue. Operators are already finding ways to initially transition from backbone and connectivity provider to capitalize on emerging digital economy opportunities.
Where do we go from here?
The urgency of the challenges faced by the telecoms industry was captured perfectly by The Great Telco Debate
Last week saw representatives from across the industry gather for the first ‘Great Telco Debate’ – an event organized by analyst houses Lewis Insight and BWCS to discuss the future of the telecoms industry.
The Innovation Ideal
Boston Consulting Group’s latest innovation index features just one mobile operator – where are the rest hiding?
Boston Consulting Group’s annual “Most Innovative Companies” report has been described as a “reality check” for European operators.
Big Data still sexy despite landmines!
Yesterday I attended a seminar in London, organised by Cambridge Wireless (a technology industry forum). The topic of this seminar was how Big Data has made analytics sexy. Hosted by Eversheds – the law firm, in their beautiful office overlooking St Paul’s Cathedral, there were some critical angles to Big Data that people discussed.
From bundles to butler – what will the operator of the future look like?
Telecom operators can bring value to their subscriber relationships by providing the backstop customer service that is missing from popular over the top (OTT) applications. Read More →
Making the case for a profitable Operator/ OTT partnership mode
Mobile operators and over the top (OTT) players are coming together to form mutually beneficial partnerships. These arrangements enable operators to differentiate their services and extend their reach, but what do they offer operators in terms of revenue potential?
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