It was great to attend this year’s TMF event in Nice and catch up with the progress of the Omnichannel Collaboration Catalyst – a proof-of-concept project exploring the omni-channel experience in telecoms, from a customer perspective.
When a major global brand enters a new market and quickly becomes synonymous with that market, it’s clear that there’s a solid new sector on the up. This is the case with the increasing importance of the public cloud as a powerful tool for business – illustrated by the stratospheric impact that Amazon Web Services (AWS) is making in the provisioning of cloud services.
Welcome to 2016 – a year where we feel a powerful wind of change blowing through the telco industry. January usually brings an avalanche of resolutions and predictions, but we’re also focusing on evolution and revolution – advances that will bring radical transformation and cost efficiencies to operators, and higher levels of service and satisfaction to their customers. Read More →
Operators are selling themselves short when it comes to the level and sophistication of their customer engagement.
Consumers are very familiar with targeted advertising – digital service providers (DSPs) have laid the groundwork with personalized marketing campaigns that relate to a user’s recent browsing history. So, why are telcos struggling to capitalize on this real-time customer engagement in a similar way? They know exactly who their customers are, where they are and what they are doing, and so should be leading the field in launching real-time services that improve the customer experience and monetize ‘moments of truth’.