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Posts By Akil Chomoko

Omni-channel designed for the job

July 18, 2016 · by Akil Chomoko

Omni channel marketing strategy shopping online conceptual illustration vectorIt was great to attend this year’s TMF event in Nice and catch up with the progress of the Omnichannel Collaboration Catalyst – a proof-of-concept project exploring the omni-channel experience in telecoms, from a customer perspective.

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Is Cloud still on the horizon?

June 20, 2016 · by Akil Chomoko

crossroadsWhen a major global brand enters a new market and quickly becomes synonymous with that market, it’s clear that there’s a solid new sector on the up. This is the case with the increasing importance of the public cloud as a powerful tool for business – illustrated by the stratospheric impact that Amazon Web Services (AWS) is making in the provisioning of cloud services.

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Evolution and revolution – watch this space

January 8, 2016 · by Akil Chomoko

Year 2016 is ComingWelcome to 2016 – a year where we feel a powerful wind of change blowing through the telco industry. January usually brings an avalanche of resolutions and predictions, but we’re also focusing on evolution and revolution – advances that will bring radical transformation and cost efficiencies to operators, and higher levels of service and satisfaction to their customers. Read More →

Capturing the real-time opportunity

June 3, 2015 · by Akil Chomoko

Getting more time A businessman trying to get more time with a butterfly net. The man and background are on separate labeled layers.

Operators are selling themselves short when it comes to the level and sophistication of their customer engagement.

Consumers are very familiar with targeted advertising – digital service providers (DSPs) have laid the groundwork with personalized marketing campaigns that relate to a user’s recent browsing history. So, why are telcos struggling to capitalize on this real-time customer engagement in a similar way? They know exactly who their customers are, where they are and what they are doing, and so should be leading the field in launching real-time services that improve the customer experience and monetize ‘moments of truth’.

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