Most telcos are very aware that they need to embrace digital transformation if they want to remain competitive. But the huge market upheaval, and the ongoing rapid pace of change, makes it difficult for operators to settle upon a strategy, let alone invest in the capabilities they need to see it through.
So I’ve spent a good proportion of the weekend stalking Pidgees and Spearows and, despite myself, I can see what all the fuss is about. Read More →
2016 has been called the year of conversational commerce, and a recent study would appear to back that up. According to Business Insider, messaging apps have now surpassed social networks in terms of monthly activity.
With operators hungry for new revenue streams, and keen to remodel themselves in the digital world, there is a concerted push to leverage their most valuable asset – customer data.
The operator To Do list reads rather heavy on self-improvement these days: go digital, seek fulfilling partnerships, do everything possible in order to become more flexible and agile…
If you haven’t read Google’s recently released guide to ‘Micro Moments’ I suggest you check it out. The concept has implications for the way brands, including telcos, communicate with consumers, and should be taken into account as part of a broader marketing plan. Read More →
Shopping and socializing: that’s what we spend a good proportion of our time on the Internet doing, live Tweeting America’s Next Top Model while simultaneously scrapping it out on eBay for that total bargain, must-have roll of vintage William Morris wall paper… (Well, that’s what my Saturday nights look like anyway). So it felt like it made sense when the two biggest draws of the Internet began to merge, with the advent of Twitter’s ‘Buy’ button.
In this fast moving digital age, the app revolution feels like a distant memory. Certainly, its halcyon days – when we consumers rummaged the app store, hungry to gobble up the latest app – are over. Long over.
The future of wireless is one where we are, in fact, less connected. That was the conclusion of Tim Rundle, an industrial designer from Conran and Partners, who was speaking at Cambridge Wireless’ annual conference last month.
While the usual debates about IoT, 5G, NFV – all the buzzwords! – seemed to throw up nothing radically new – bar the audience conclusion on the final day that, essentially, 5G was a massive waste of time (as one attendee said: “I’m not sure what 5G isn’t”) – the idea of disconnecting was probably the most forward-thinking proposal to come out of the event.
I’ve been talking about Sponsored Data as a business model a lot lately – and I’ve largely focused on zero-rating, or iterations of that model, as an approach because it’s one that US operator, AT&T, has shined a spotlight on in the West.
In the East, things are different. Chinese operators are ahead of the curve – collaborating with high profile digital players to design Sponsored Data services that have been well-received by the local market. It is an established and successful model, but it’s just one approach that operators in the East are taking to data monetization.
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